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Storytide
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Adon HealthCase study loadingThe operating system for LinkedIn personal branding.
Storytide is an operating system for LinkedIn personal branding, built for ghostwriters, communications teams and corporate influencer programmes. It brings AI-assisted writing, content planning, review, publishing and analytics into one place, helping teams work with each person's strategy, voice and previous content.
We have supported Storytide across product strategy, UX/UI design and its website as the platform evolved from a corporate influencer tool into an operating system for professional ghostwriting. Our work connects the AI writing experience with content planning, post management, collaboration and publishing.
Design & product partner for startups | Co-Founder @ doubledown studio
Sep 26, 2025 · 🌐
„Ich brauche dich 2 Tage pro Woche. Für 12 Monate. Ab nächsten Montag.“
📍Mitte Mai, Mittwochabend, 20:30 Uhr.
Nathi und ich sitzen mit unseren Laptops im Wohnzimmer, vertieft in ein Projekt. Plötzlich klingelt mein Handy – unbekannte Nummer. Ich gehe ran.
„Hallo, hier ist Céline Flores Willers…“
Product
Storytide evolved from a corporate influencer tool into a dedicated operating system for professional ghostwriting. We helped shape the product around that shift, connecting the work of the ghostwriter with the executive they write for, from planning content to reviewing and publishing a post.
Workflow
Around the writing experience, we designed the workflows for content planning, post management, collaboration and publishing. Analytics close the loop: a performance dashboard brings content results together, helping teams see which posts and topics work and use those insights to refine their strategy and plan the next round of content.
AI writing
A major focus was moving the AI writing experience from one-off text generation to a conversation about the draft. We designed an experience that works with each executive's strategy, writing style and previous content, giving ghostwriters a way to develop and refine a post with that context in place.
Celine Flores WillersCEO @ The People Branding Company & StorytideFrom our first call, Juli and Nathi gave me the confidence that our project was in the best possible hands. As Product & Design Lead of Storytide, Juli owns many different topics at once without ever losing sight of the strategic goals and the bigger picture. What I value most is her constant willingness to go the extra mile and step into areas beyond her actual scope - to support me and have my back. I'm genuinely very happy with the collaboration and look forward to everything that's still to come.
