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Protocol Health
Operating system for personal training
Protocol Health is a full-stack personal training company combining expert coaching, data and AI into one highly personalized health experience. Its protocols bring training, nutrition and recovery together around one goal: measurable physical outcomes.
- Brand
- UI/UX design
- Pitch deck
We built the visual foundation for Protocol Health from the ground up, creating a brand that brings together performance, health and technology without feeling clinical or overly technical. From there, we translated the brand into the first screens of the consumer app, establishing the foundation for how members interact with their personal protocol, progress and data. Alongside the product work, we designed the pitch deck that helped Protocol Health communicate its vision and raise its pre-seed round.
Logo
The mark is built from a circle split into three segments - a simple system for the three levers Protocol Health is centered on: Training, Nutrition, Recovery.
The circle signals continuity and long-term progress (health as a cycle, not a one-off sprint), while the gaps make the idea practical: it’s modular, adjustable, and built for iteration - like a protocol.
The horizontal line anchors it. It can be read as the foundation everything sits on - the things that keep the system stable over time: mental health, sleep quality, and social connection.
Narrative
Protocol Health is built for people who want outcomes, not comfort.
In a market dominated by wellness language, motivation hacks, and short-term promises, Protocol Health takes a fundamentally different stance:
Health is not a feeling. It is a result of consistent execution.
The brand exists to reframe health as something that is earned, structured, and built over time - not optimized through shortcuts or aesthetics.
Protocol Health does not motivate. It sets standards.
1
Franz PuruckerCo-founder @ Protocol HealthJuli und Nathi sind beeindruckend schnell, kreativ und anpassungsfähig! Die Kommunikation über das Projekt hinweg war eine 10/10 und ich würde jederzeit wieder zusammen neue Projekte starten.
