THE COMPANY
Storytide is the SaaS product of The People Branding Company, founded by Céline Flores Willers. The platform helps companies turn their leadership into LinkedIn voices — by streamlining the executive ghostwriting process. With AI-powered writing tools and structured workflows, Storytide makes it easy to draft, review, and publish posts that build visibility, credibility, and strategic influence.
THE COMPANY
Storytide is the SaaS product of The People Branding Company, founded by Céline Flores Willers. The platform helps companies turn their leadership into LinkedIn voices — by streamlining the executive ghostwriting process. With AI-powered writing tools and structured workflows, Storytide makes it easy to draft, review, and publish posts that build visibility, credibility, and strategic influence.
THE COMPANY
Storytide is the SaaS product of The People Branding Company, founded by Céline Flores Willers. The platform helps companies turn their leadership into LinkedIn voices — by streamlining the executive ghostwriting process. With AI-powered writing tools and structured workflows, Storytide makes it easy to draft, review, and publish posts that build visibility, credibility, and strategic influence.
THE CHALLENGE
When we joined, Storytide focused on corporate influencer programs — but retention was low. Most users created one or two posts, then dropped off. It became clear the use case wasn’t sharp enough. To find product–market fit, we pivoted toward executive ghostwriting — a high-impact, high-context workflow where pain is real, budgets exist, and current tools fall short.
THE CHALLENGE
When we joined, Storytide focused on corporate influencer programs — but retention was low. Most users created one or two posts, then dropped off. It became clear the use case wasn’t sharp enough. To find product–market fit, we pivoted toward executive ghostwriting — a high-impact, high-context workflow where pain is real, budgets exist, and current tools fall short.
THE CHALLENGE
When we joined, Storytide focused on corporate influencer programs — but retention was low. Most users created one or two posts, then dropped off. It became clear the use case wasn’t sharp enough. To find product–market fit, we pivoted toward executive ghostwriting — a high-impact, high-context workflow where pain is real, budgets exist, and current tools fall short.
OUR WORK
We joined Storytide at a pivotal moment to help drive a strategic shift. In discovery, we ran user interviews, mapped workflows, and identified a clearer path to value: moving from broad corporate influencer programs to a focused LinkedIn ghostwriting solution for executives and their teams.
Together with Céline, we redefined positioning, surfaced key pain points, and translated the new focus into a product roadmap. From there, we designed the platform from scratch, aligning every screen and flow with the needs of ghostwriters, comms leads, and executives.
Today, we continue to work with Storytide’s engineering team — leading product direction, owning UX/UI, and shipping features that bring the vision to life.
OUR WORK
We joined Storytide at a pivotal moment to help drive a strategic shift. In discovery, we ran user interviews, mapped workflows, and identified a clearer path to value: moving from broad corporate influencer programs to a focused LinkedIn ghostwriting solution for executives and their teams.
Together with Céline, we redefined positioning, surfaced key pain points, and translated the new focus into a product roadmap. From there, we designed the platform from scratch, aligning every screen and flow with the needs of ghostwriters, comms leads, and executives.
Today, we continue to work with Storytide’s engineering team — leading product direction, owning UX/UI, and shipping features that bring the vision to life.
OUR WORK
We joined Storytide at a pivotal moment to help drive a strategic shift. In discovery, we ran user interviews, mapped workflows, and identified a clearer path to value: moving from broad corporate influencer programs to a focused LinkedIn ghostwriting solution for executives and their teams.
Together with Céline, we redefined positioning, surfaced key pain points, and translated the new focus into a product roadmap. From there, we designed the platform from scratch, aligning every screen and flow with the needs of ghostwriters, comms leads, and executives.
Today, we continue to work with Storytide’s engineering team — leading product direction, owning UX/UI, and shipping features that bring the vision to life.
OUR WORK
We joined Storytide at a pivotal moment to help drive a strategic shift. In discovery, we ran user interviews, mapped workflows, and identified a clearer path to value: moving from broad corporate influencer programs to a focused LinkedIn ghostwriting solution for executives and their teams.
Together with Céline, we redefined positioning, surfaced key pain points, and translated the new focus into a product roadmap. From there, we designed the platform from scratch, aligning every screen and flow with the needs of ghostwriters, comms leads, and executives.
Today, we continue to work with Storytide’s engineering team — leading product direction, owning UX/UI, and shipping features that bring the vision to life.
OUR WORK
We joined Storytide at a pivotal moment to help drive a strategic shift. In discovery, we ran user interviews, mapped workflows, and identified a clearer path to value: moving from broad corporate influencer programs to a focused LinkedIn ghostwriting solution for executives and their teams.
Together with Céline, we redefined positioning, surfaced key pain points, and translated the new focus into a product roadmap. From there, we designed the platform from scratch, aligning every screen and flow with the needs of ghostwriters, comms leads, and executives.
Today, we continue to work with Storytide’s engineering team — leading product direction, owning UX/UI, and shipping features that bring the vision to life.
From our first call, Juli and Nathi gave me the confidence that our project was in the best possible hands.
As Product & Design Lead of Storytide, Juli owns many different topics at once without ever losing sight of the strategic goals and the bigger picture. What I value most is her constant willingness to go the extra mile and step into areas beyond her actual scope. I’m very happy with the collaboration and look forward to everything that’s still to come.
Céline Flores Willers
Founder & CEO of The People Branding Company
From our first call, Juli and Nathi gave me the confidence that our project was in the best possible hands.
As Product & Design Lead of Storytide, Juli owns many different topics at once without ever losing sight of the strategic goals and the bigger picture. What I value most is her constant willingness to go the extra mile and step into areas beyond her actual scope. I’m very happy with the collaboration and look forward to everything that’s still to come.
Céline Flores Willers
Founder & CEO of The People Branding Company
From our first call, Juli and Nathi gave me the confidence that our project was in the best possible hands.
As Product & Design Lead of Storytide, Juli owns many different topics at once without ever losing sight of the strategic goals and the bigger picture. What I value most is her constant willingness to go the extra mile and step into areas beyond her actual scope. I’m very happy with the collaboration and look forward to everything that’s still to come.
Céline Flores Willers
Founder & CEO of The People Branding Company
Back