THE COMPANY
Morningcrunch is Germany’s smartest finance briefing with 125k+ subscribers. Every morning, it delivers clear, sharp insights to a young professional audience — designed to be read in minutes, trusted for its quality, and loved for its distinct voice.
THE COMPANY
Morningcrunch is Germany’s smartest finance briefing with 125k+ subscribers. Every morning, it delivers clear, sharp insights to a young professional audience — designed to be read in minutes, trusted for its quality, and loved for its distinct voice.
THE COMPANY
Morningcrunch is Germany’s smartest finance briefing with 125k+ subscribers. Every morning, it delivers clear, sharp insights to a young professional audience — designed to be read in minutes, trusted for its quality, and loved for its distinct voice.
THE CHALLENGE
While the newsletters were already a daily habit for thousands, the brand’s digital touchpoints didn’t fully reflect its editorial edge. Generic Flaticon symbols clashed with the unique identity Morningcrunch had built. The team needed a consistent visual system that felt as smart and recognizable as the briefings themselves.
THE CHALLENGE
While the newsletters were already a daily habit for thousands, the brand’s digital touchpoints didn’t fully reflect its editorial edge. Generic Flaticon symbols clashed with the unique identity Morningcrunch had built. The team needed a consistent visual system that felt as smart and recognizable as the briefings themselves.
THE CHALLENGE
While the newsletters were already a daily habit for thousands, the brand’s digital touchpoints didn’t fully reflect its editorial edge. Generic Flaticon symbols clashed with the unique identity Morningcrunch had built. The team needed a consistent visual system that felt as smart and recognizable as the briefings themselves.
OUR WORK
We redefined the website’s design language, starting with a new icon system.
Since emojis are core to morningcrunch’s personality, we built the icons directly on iOS’ signature emoji style — creating a familiar yet editorial look. For added clarity, each icon exists in two states: selected and non-selected.
Alongside the website design refresh, we also designed the investor pitch deck (confidential).
OUR WORK
We redefined the website’s design language, starting with a new icon system.
Since emojis are core to morningcrunch’s personality, we built the icons directly on iOS’ signature emoji style — creating a familiar yet editorial look. For added clarity, each icon exists in two states: selected and non-selected.
Alongside the website design refresh, we also designed the investor pitch deck (confidential).
OUR WORK
We redefined the website’s design language, starting with a new icon system.
Since emojis are core to morningcrunch’s personality, we built the icons directly on iOS’ signature emoji style — creating a familiar yet editorial look. For added clarity, each icon exists in two states: selected and non-selected.
Alongside the website design refresh, we also designed the investor pitch deck (confidential).
OUR WORK
We redefined the website’s design language, starting with a new icon system.
Since emojis are core to morningcrunch’s personality, we built the icons directly on iOS’ signature emoji style — creating a familiar yet editorial look. For added clarity, each icon exists in two states: selected and non-selected.
Alongside the website design refresh, we also designed the investor pitch deck (confidential).
OUR WORK
We redefined the website’s design language, starting with a new icon system.
Since emojis are core to morningcrunch’s personality, we built the icons directly on iOS’ signature emoji style — creating a familiar yet editorial look. For added clarity, each icon exists in two states: selected and non-selected.
Alongside the website design refresh, we also designed the investor pitch deck (confidential).
Working with Juli and Nathi from doubledown was pure rocket fuel ⚡
Their speed was incredible: ideas became prototypes overnight, and every iteration came back sharper and smarter.
Beyond flawless design, they brought bold ideas and challenged us to think bigger, all while keeping the process fun and inspiring.
Gregor Becker
Co-founder @ morningcrunch
Working with Juli and Nathi from doubledown was pure rocket fuel ⚡
Their speed was incredible: ideas became prototypes overnight, and every iteration came back sharper and smarter.
Beyond flawless design, they brought bold ideas and challenged us to think bigger, all while keeping the process fun and inspiring.
Gregor Becker
Co-founder @ morningcrunch
Working with Juli and Nathi from doubledown was pure rocket fuel ⚡
Their speed was incredible: ideas became prototypes overnight, and every iteration came back sharper and smarter.
Beyond flawless design, they brought bold ideas and challenged us to think bigger, all while keeping the process fun and inspiring.
Gregor Becker
Co-founder @ morningcrunch
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