THE COMPANY
flatsforfriendz started as an Instagram account helping people find and share rooms and flat listings via stories. The idea quickly resonated, growing into a 60k+ strong community centered around trust, speed, and a more human approach to housing search.
THE COMPANY
flatsforfriendz started as an Instagram account helping people find and share rooms and flat listings via stories. The idea quickly resonated, growing into a 60k+ strong community centered around trust, speed, and a more human approach to housing search.
THE COMPANY
flatsforfriendz started as an Instagram account helping people find and share rooms and flat listings via stories. The idea quickly resonated, growing into a 60k+ strong community centered around trust, speed, and a more human approach to housing search.
THE CHALLENGE
As the community kept growing, Instagram’s limitations became clear: no search, no filtering, no structured reposting. Users needed more - and so did the platform. To scale the experience and support growing demand, flatsforfriendz needed to become a real product. That meant launching a standalone web app that could turn story-driven discovery into a seamless, searchable housing platform — without losing the community-first vibe.
THE CHALLENGE
As the community kept growing, Instagram’s limitations became clear: no search, no filtering, no structured reposting. Users needed more - and so did the platform. To scale the experience and support growing demand, flatsforfriendz needed to become a real product. That meant launching a standalone web app that could turn story-driven discovery into a seamless, searchable housing platform — without losing the community-first vibe.
THE CHALLENGE
As the community kept growing, Instagram’s limitations became clear: no search, no filtering, no structured reposting. Users needed more - and so did the platform. To scale the experience and support growing demand, flatsforfriendz needed to become a real product. That meant launching a standalone web app that could turn story-driven discovery into a seamless, searchable housing platform — without losing the community-first vibe.
OUR WORK
As the first Product Manager, Juli led the launch of the flatsforfriendz web app with founder Alex.
She scoped the MVP, defined the roadmap, conducted user research, and translated insights into user flows, app designs, and a consistent visual brand. Through iterative development and feedback, she built the foundation for engagement and monetization, supporting the transition from Instagram account to scalable product. The result: 10,000 users in the first two months, 20,000+ by the end of the collaboration, and 8,000+ active listings.
OUR WORK
As the first Product Manager, Juli led the launch of the flatsforfriendz web app with founder Alex.
She scoped the MVP, defined the roadmap, conducted user research, and translated insights into user flows, app designs, and a consistent visual brand. Through iterative development and feedback, she built the foundation for engagement and monetization, supporting the transition from Instagram account to scalable product. The result: 10,000 users in the first two months, 20,000+ by the end of the collaboration, and 8,000+ active listings.
OUR WORK
As the first Product Manager, Juli led the launch of the flatsforfriendz web app with founder Alex.
She scoped the MVP, defined the roadmap, conducted user research, and translated insights into user flows, app designs, and a consistent visual brand. Through iterative development and feedback, she built the foundation for engagement and monetization, supporting the transition from Instagram account to scalable product. The result: 10,000 users in the first two months, 20,000+ by the end of the collaboration, and 8,000+ active listings.
OUR WORK
As the first Product Manager, Juli led the launch of the flatsforfriendz web app with founder Alex.
She scoped the MVP, defined the roadmap, conducted user research, and translated insights into user flows, app designs, and a consistent visual brand. Through iterative development and feedback, she built the foundation for engagement and monetization, supporting the transition from Instagram account to scalable product. The result: 10,000 users in the first two months, 20,000+ by the end of the collaboration, and 8,000+ active listings.
OUR WORK
As the first Product Manager, Juli led the launch of the flatsforfriendz web app with founder Alex.
She scoped the MVP, defined the roadmap, conducted user research, and translated insights into user flows, app designs, and a consistent visual brand. Through iterative development and feedback, she built the foundation for engagement and monetization, supporting the transition from Instagram account to scalable product. The result: 10,000 users in the first two months, 20,000+ by the end of the collaboration, and 8,000+ active listings.
Juli & Nathi have supported me from day one. And let me be clear: without them, FFF wouldn’t be where it is today. They bring a unique, complementary, full-funnel skill-set across business, product, design, and tech, that is rare to find. Working with them gave me peace of mind and constant inspiration. Ideas were challenged, refined, designed, tested, and built — end-to-end. Their drive for excellence is unmatched. I’m available for reference calls 24/7.
Alexander Weiss
Founder
Juli & Nathi have supported me from day one. And let me be clear: without them, FFF wouldn’t be where it is today. They bring a unique, complementary, full-funnel skill-set across business, product, design, and tech, that is rare to find. Working with them gave me peace of mind and constant inspiration. Ideas were challenged, refined, designed, tested, and built — end-to-end. Their drive for excellence is unmatched. I’m available for reference calls 24/7.
Alexander Weiss
Founder
Juli & Nathi have supported me from day one. And let me be clear: without them, FFF wouldn’t be where it is today. They bring a unique, complementary, full-funnel skill-set across business, product, design, and tech, that is rare to find. Working with them gave me peace of mind and constant inspiration. Ideas were challenged, refined, designed, tested, and built — end-to-end. Their drive for excellence is unmatched. I’m available for reference calls 24/7.
Alexander Weiss
Founder
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