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THE COMPANY
Morningcrunch is Germany’s smartest finance briefing with 125,000+ subscribers. Alongside the daily newsletter, the team launched milton – a mobile app that connects to users’ portfolios and delivers personalized, actionable news about their investments. At its core: smart brevity, editorial quality, and hyper-personalization.
THE COMPANY
Morningcrunch is Germany’s smartest finance briefing with 125,000+ subscribers. Alongside the daily newsletter, the team launched milton – a mobile app that connects to users’ portfolios and delivers personalized, actionable news about their investments. At its core: smart brevity, editorial quality, and hyper-personalization.
THE CHALLENGE
The newsletter was already highly successful, but the community wanted more: insights that weren’t just market-wide, but directly relevant to their personal portfolios. The vision: a mobile companion that provides investors with exactly the information they need for their stocks and ETFs – in just a few minutes a day.
The challenge was to develop a bold brand and intuitive UX that clearly set milton apart from competitors – while staying true to Morningcrunch’s trusted editorial DNA. And to do so under a very tight timeline.
THE CHALLENGE
The newsletter was already highly successful, but the community wanted more: insights that weren’t just market-wide, but directly relevant to their personal portfolios. The vision: a mobile companion that provides investors with exactly the information they need for their stocks and ETFs – in just a few minutes a day.
The challenge was to develop a bold brand and intuitive UX that clearly set milton apart from competitors – while staying true to Morningcrunch’s trusted editorial DNA. And to do so under a very tight timeline.
OUR WORK
We took ownership of the full branding and UX design for milton.
Brand Identity: Logo, color system, typography, and an editorial illustration style that positioned milton as a distinct product, while staying connected to morningcrunch.
UX & Product Design: End-to-end user flows from onboarding and portfolio connection to personalized news delivery – designed for clarity and ease of use.
Rapid Delivery: Within just two weeks, we designed the complete app in Figma and handed over a developer-ready file for immediate build.
OUR WORK
We took ownership of the full branding and UX design for milton.
Brand Identity: Logo, color system, typography, and an editorial illustration style that positioned milton as a distinct product, while staying connected to morningcrunch.
UX & Product Design: End-to-end user flows from onboarding and portfolio connection to personalized news delivery – designed for clarity and ease of use.
Rapid Delivery: Within just two weeks, we designed the complete app in Figma and handed over a developer-ready file for immediate build.
In just two weeks, Nathi and Juli turned a vision into a clear product design. Branding and UX for milton carry their signature – smart, differentiated, and ready to build. Exactly what we needed.
Paul Ostwald
Co-Founder
In just two weeks, Nathi and Juli turned a vision into a clear product design. Branding and UX for milton carry their signature – smart, differentiated, and ready to build. Exactly what we needed.
Paul Ostwald
Co-Founder