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THE COMPANY
Guidable is a consumer app for self-guided, location-based audio tours. Founded out of Antler, it combines curated content from certified tour guides, local experts, and official sources — all enriched by AI to adapt to user preferences, time, and depth. With broad coverage and local knowledge, it helps travelers explore cities flexibly and meaningfully — solo or in groups, at their own pace.
THE COMPANY
Guidable is a consumer app for self-guided, location-based audio tours. Founded out of Antler, it combines curated content from certified tour guides, local experts, and official sources — all enriched by AI to adapt to user preferences, time, and depth. With broad coverage and local knowledge, it helps travelers explore cities flexibly and meaningfully — solo or in groups, at their own pace.
THE CHALLENGE
Guidable already had a strong foundation: plenty of quality tour content, a clear vision, and a working app. But the product didn’t yet feel as smart and engaging as the idea behind it. The challenge was to make the app visually fresher, more intuitive, and user-friendly — while staying lean enough for a small tech team. At the same time, we explored new ways to surface monetization opportunities, such as better partner placement and ad integration.
THE CHALLENGE
Guidable already had a strong foundation: plenty of quality tour content, a clear vision, and a working app. But the product didn’t yet feel as smart and engaging as the idea behind it. The challenge was to make the app visually fresher, more intuitive, and user-friendly — while staying lean enough for a small tech team. At the same time, we explored new ways to surface monetization opportunities, such as better partner placement and ad integration.
OUR WORK
We kicked off with a full UX/UI audit, identifying usability gaps, friction points, and inconsistencies across the user journey. Then, we rethought the product experience from the ground up — with clarity, simplicity, and scalability at the core.
In under two weeks, we redesigned all key app screens in Figma, streamlining the flow and creating a more cohesive and intuitive interface. To support fast implementation, we built a lightweight design system with reusable components and scalable patterns.
Finally, we proposed new design concepts to surface Guidable’s partner content more prominently — opening doors to new monetization paths through ads or collaborations.
The result: A sharper, more user-focused product experience — ready to attract new users, impress investors, and support Guidable’s next phase of growth.
OUR WORK
We kicked off with a full UX/UI audit, identifying usability gaps, friction points, and inconsistencies across the user journey. Then, we rethought the product experience from the ground up — with clarity, simplicity, and scalability at the core.
In under two weeks, we redesigned all key app screens in Figma, streamlining the flow and creating a more cohesive and intuitive interface. To support fast implementation, we built a lightweight design system with reusable components and scalable patterns.
Finally, we proposed new design concepts to surface Guidable’s partner content more prominently — opening doors to new monetization paths through ads or collaborations.
The result: A sharper, more user-focused product experience — ready to attract new users, impress investors, and support Guidable’s next phase of growth.
The collaboration with Juli and Nathi could not have gone better for us. Both were absolutely committed from the day we met. At all times we had the feeling that they fully understood the challenges and were able to generate the best possible output. The project coordination was effective, we were always kept up to date and there was plenty of room for feedback. We look forward to working with Juli and Nathi again in the future.
Stefan Wörner
Co-Founder & CEO
The collaboration with Juli and Nathi could not have gone better for us. Both were absolutely committed from the day we met. At all times we had the feeling that they fully understood the challenges and were able to generate the best possible output. The project coordination was effective, we were always kept up to date and there was plenty of room for feedback. We look forward to working with Juli and Nathi again in the future.
Stefan Wörner
Co-Founder & CEO